ENO launches sales of intelligent early warning technology for forest protection. With the distribution of its "Forest Guardian" technology, the development company Niederschlesische Oberlausitz mbH (ENO) expands its offerings for forest owners, forestry operations, municipalities, and other stakeholders in forest protection.
With its image and skills campaign, ENO aims to raise awareness of the diversity and capabilities of green professions in the Görlitz district. The project will focus primarily on the professions in animal husbandry, domestic science, horticultural production, and fish farming until the end of this year.
The "Green Careers" image and skills campaign has been launched.
The Görlitz district is one of Saxony's most important agricultural and forestry regions. Around 44 percent of the area is used for agriculture, and another 35 percent is forest. More than 500 farms, as well as numerous companies in fish farming, horticulture, and other green professions, shape the region and secure jobs and the supply of regional products.
At the same time, many businesses are facing a growing challenge: the demand for skilled workers is increasing, while fewer and fewer young people are choosing these professions. It is becoming increasingly difficult to fill vacancies, especially in animal husbandry, fish farming, and production horticulture.
A modern campaign for important professions
: This is precisely where the image and skilled worker campaign comes in. Under the well-known slogan "Plant | Care | Harvest," green professions in the Görlitz district will be brought even more into focus in the future.
Plans include:
- authentic portraits of skilled workers from the region,
- short video reports and testimonials,
- a modern landing page with information about professions, companies and career paths,
- Social media advertising and online marketing,
- New information materials for public relations.
The focus is on people who are already working passionately in green professions and show what opportunities these professions offer – from modern technology to sustainable working to secure future prospects directly in the region.
Working together to secure skilled workers:
The campaign targets various groups. In addition to young people, it aims to motivate skilled workers in the region to stay, encourage those returning to the area, and motivate career changers to make a fresh start. The Lower Silesian Upper Lusatia Development Corporation (ENO) is working closely with regional partners on this initiative. These include, among others, the Upper Lusatia Farmers' Association, the Saxon State Fisheries Association, and the Saxon State Office for Environment, Agriculture and Geology. The new campaign builds on the "Plant | Care | Harvest" initiative already launched as part of the "Priceless Land" skilled worker campaign. Existing content, such as the promotional video and other information, will be further developed and supplemented with new formats. This will create a modern communication platform that can be used even after the project's completion.
Launch of our major German-Polish project “Starting a Business Without Borders”
With the launch of the new Kasimir website for the Upper Lusatian District Sports Association (OKSB), a project that is particularly close to our hearts has gone live. Together, as the ENO Marketing & IT team, we developed a campaign designed to inspire primary school children to participate in club sports. It's child-friendly, motivating, and features a strong mascot: Kasimir the dragon.
The starting point was a clear challenge: too few children in the district are active in sports clubs. Participation drops significantly, especially from the 3rd and 4th grades onwards. This is precisely where Kasimir comes in, acting as a friendly ambassador for exercise, team spirit, and the joy of sports.
From idea to digital experience world
The idea for Kasimir originated within the framework of the ENO Innovation Challenge and even won first place there. Together with OKSB, we developed a comprehensive campaign concept from this, which we were able to implement as part of a demographic project of the Free State of Saxony.
The centerpiece is the new website, which went live on April 6th, coinciding with World Sports Day. It not only provides central access to the campaign but also offers concrete support for families. An integrated questionnaire helps parents and children find the right sport. This is complemented by a club database, allowing users to directly discover suitable sports clubs in the district.
Of course, the Kasimir film also plays a central role. It explains in an entertaining way why organized sports are so important and is complemented by further content and perspectives. The website combines information, guidance, and motivation—exactly what families need. The Kasimir illustrations were created by Dresden illustrator Peter Ernst, who also illustrated our picture book a few years ago. Besides Kasimir, our sporty heroine Jette is a key factor in making the film inspire a love of sports.
More than a website. A movement for the future
Our work doesn't end with the Kasimir website
. We're currently designing various merchandise items that will bring Kasimir directly to children. For example, wristbands for members of the Kasimir Club. You can become part of this club by participating in sports programs like the children's sports week or the OKSB holiday sports weeks.
For us, this project impressively demonstrates how successful collaboration arises. The close partnership with OKSB has existed for many years, ranging from joint campaigns like "Unbezahlbarland" (Priceless Land) to cooperation in the area of volunteer work. These contacts ultimately provided the impetus for this project.
Today, Kasimir is more than just an idea. He is a visible symbol of how we can work together to inspire children to be active. And we are convinced: He will reach many young athletes in the Görlitz district.
The 190th anniversary of Görlitzer Hanf- und Drahtseilerei GmbH & Co. KG was a very special occasion for us as the Marketing and IT team of ENO.
We have enjoyed a close collaboration with this long-established company for many years – all the more reason for us to be pleased to be able to cover this anniversary in the media.
The history of the rope factory dates back to 1836 and stands for craftsmanship, innovation, and regional ties. It was precisely this combination of tradition and future that needed to be made visible in the company's communication.
From idea to premiere
Together we developed a comprehensive communications package: an anniversary logo, invitation cards, and thank-you cards – designed by Katarzyna “Kasia” Krzyżanowska and subsequently produced. In addition, we created a press release to disseminate the anniversary message.
The centerpiece of our project, however, was the corporate video. Christian Fietze faced the challenge of telling the story of 190 years of company history and its current capabilities in an engaging way, all within approximately six minutes. Since only a small amount of historical material was available, he decided to visualize the past using animated graphics – inspired by the few existing photographs.
The filming was as intense as it was unique: For the atmospheric opening scene, Christian, together with Ariane Archner and Ingo Goschütz, built a film set in an ice-cold warehouse at temperatures around freezing. Using a fog machine, lighting equipment, and several cameras, we staged an impressive scene with rope master Toni, depicting the cutting of a wire rope. A second day of filming took us to the production hall, where we captured modern work processes.
A film that connects – and looks to the future
After many hours in post-production , a film was created that impressively connects past and present. It premiered on March 10th at the grand anniversary event – and the response was overwhelmingly positive. Particularly gratifying: Among the guests present was a partner company that is now also interested in its own film project and would like to realize it with us.
For us, this project is more than just a single assignment. It represents a long-standing partnership: from regular photo shoots for recruiting young talent, to involvement in formats like INSIDERTREFF and INSIDERATLAS, to previous anniversary films that we were privileged to support.
And the collaboration continues: In this anniversary year, we are jointly developing a new website. Kasia, Ingo, and Holger are already working on the initial concepts.
We are delighted to be part of this success story – and who knows: perhaps we will see each other again behind the camera for the 200th anniversary.